Selleys BBQ Cleaning Range Sizzling

09Apr09

Selleys commissioned TVLowCost to produce 3 x 15 sec tv commercials to build awareness of their unique product range. Their BBQ Wipes are an industry first, and along with their stainless steel Clean and Shine and Tough Clean, they are essential for any BBQ enthusiast. The tough to reach male audience was targeted with a SKY One Day Cricket series buy – quickly building awareness and preference. Distribution and sales are hot

Humour cuts through
BBQ’ing is all about sociability and mateship. TVLowCost creatively capitalised on this with a series of ads that used humour to connect with the target audience, but importantly allowed us to demonstrate each product’s performance benefits. Sales is the ultimate focus, always!

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Increase your brand’s share of voice!

09Apr09

The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year.

If you increase, or even maintain, your advertising spend at a time when your competitors are reducing theirs, you should substantially increase the strength and relevance of your brand (PIMS study). This should help you establish and advantage that can be maintained for many years.

Reduced ‘noise’ during a recession provides opportunities
Competing in a recession is like running a marathon. A smart frontrunner willl seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough fior them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

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When competitors reduce ‘noise’ in a recession … seize the opportunity.

26Feb09

Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

If you want your brand to get going, but at an affordable level, then TVLowCost has the solution.

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

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Increased brand share of voice increases market share

26Feb09

The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year. 10 percentage points of SOV over SOM = 1% market share growth (IPA dataBANK)

If you increase, or even maintain, your advertising spend at a time when your competitors are reducing theirs, you will substantially increase the strength and relevance of your brand (PIMS study). This will help you establish and advantage that can be maintained for many years.

At TVLowCost we have the solution to help keep your brand alive and growing while all others are bunkering down and talking themselves into a recession!

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

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TV advertising is what wakes up the Trade

16Feb09

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.

TVLowCost – A proven International Formula that Delivers Results

• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

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10Dec08

How much wastage is there in your advertising?

Too much advertising is mass marketing vs controlled, considered and targeted.

The TVLowCost pack hits the bulls eye, every time. How?

• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

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Tags: Add new tag, advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots

Recession-Proof Advertising

21Nov08

Is your ad budget feeling the heat?

A TVLowCost pack buy may well provide the insulation you need in times of lower budgets and same performance expectations.

Traditional ‘high cost’ agencies are unable to reduce their costs significantly at a time when brands more than ever need to promote themselves smarter and at the lowest possible cost.

A Proven International Formula, without compromising production quality.

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness

- 180* national TV advertising spots

(*Household Shopper, seasonal variations apply)

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Tags: advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots

Do infobrand style ads work?

07Nov08

• 75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*.
• 72% of consumers switch off, as all ads look the same*.
• Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products the next.
• It’s not all about you. Why pay 20% of your production budget to develop someone else’s brand?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

*2007 NZ Goldmine Quantitative Research (933 respondents).

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Tags: advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots

Give your Pharmaceutical/OTC brand the boost it needs.

07Nov08

If your Pharma/OTC product is tired, lethargic and sales are in need of a boost, TVLowCost may well be the injection it needs.

Specialists
We are the only true low cost TV specialist with a proven global track record, helping over 80 brands, and the experience of producing over 400 commercials. We’re part of an international network, now in 11 countries and we deliver NZ’s best value TV pack.

It’s about proximity
Our media strategy delivers. Consumers can be in store half an hour after seeing your ad.

It’s about recency
Consumers are only ‘in the market’ when they need a product. Our pack buy gets you on TV for 3 months. Being on TV longer means you can influence more consumers.

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How did Kiwibank do it?

07Nov08

With a low cost attitude.

• Kiwibank beat Australian banks on fees & rates – leading and forcing the others to follow.
• They listened to what their customers wanted and developed a sophisticated on-line offering.
• They built the brand on Kiwi ownership roots.

At TVLowCost we applaud Kiwibank.

We deliver exceptional production value and media performance at comparably 30% less than what traditional high cost agencies charge. You may ask how we can do this so affordably when others can’t?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales.

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Tags: advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots