Archive for February, 2011
TV is Still King
TV retains “super media” status January 2011 Growing audience levels and rising ad spend show television remains a form of “super media” despite the many challenges to its status, according to Deloitte. They estimate 40 million new viewers will tune in for the first time around the world this year, with an extra 140 billion [...]
Filed under: Uncategorized | Leave a Comment
If you’re going to the effort of developing a campaign for your brand and investing on TV, it needs to be focused on longer term brand growth. Many TV brand campaigns with limited budgets are short and sharp because of the chosen format (Masthead and info brand ads like Brand Power and Discover) or don’t [...]
Filed under: Uncategorized | Leave a Comment
In NZ the average 30″ ad costs around $100,000 to develop. Suppose too that the media spend on the average ad is $400,000, so the total advertising budget per ad is $500,000. From international research and testing over 3,500 ads worldwide, irrespective of category, type of advertising, country or media, only about 30% of the finished ads [...]
Filed under: Uncategorized | Leave a Comment
Consumers dislike masthead advertising: • 61.8% of people 18+ disliked or were ambivalent to masthead/advertorial style ads* Those that disliked them found them 1) Fake/pretending to be news/annoying/lame; 2) Boring; 3) Lack of intelligence/condescending; 4) Too many of these style ads now • There are now 13 (and growing) masthead format ads on TV in New Zealand [...]
Filed under: Uncategorized | Leave a Comment
Search
-
You are currently browsing the TvLowCost New Zealand - Brand Building Specialists weblog archives for the month February, 2011.
