TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands

Winning creative awards is the way ad agency creatives work their way up the ladder. This obsessive focus on awards is most often at the detriment of sales. It’s a fact that a lot of the most awarded ads have resulted in flat sales.

Ads still need to be creative … they just need to sell
At TVLowCost, we know that creative ads cut through (we deliver 3 x 15 second ads in our package). Our creative team know that the ads have to deliver sales. It’s simple – if the ads don’t work- you won’t place again. With an average 25% increase in sales our clients are placing the ads again and again. Win – Win.