TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands

Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

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