TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands


When competitors reduce ‘noise’ in a recession … seize the opportunity.
February 26, 2009, 8:16 am
Filed under: Uncategorized

marathon-runner1

Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

If you want your brand to get going, but at an affordable level, then TVLowCost has the solution.

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

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Increased brand share of voice increases market share
February 26, 2009, 8:10 am
Filed under: Uncategorized

loudhaler

The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year. 10 percentage points of SOV over SOM = 1% market share growth (IPA dataBANK)
If you increase, or even maintain, your advertising spend at a time when your competitors are reducing theirs, you will substantially increase the strength and relevance of your brand (PIMS study). This will help you establish and advantage that can be maintained for many years.

At TVLowCost we have the solution to help keep your brand alive and growing while all others are bunkering down and talking themselves into a recession!

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

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TV advertising is what wakes up the Trade
February 16, 2009, 9:48 am
Filed under: Uncategorized

tied-up-in-knots

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.

TVLowCost – A proven International Formula that Delivers Results

  • We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
  • 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
  • We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
  • Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
  • No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

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