TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands

How much wastage is there in your advertising?

Too much advertising is mass marketing vs controlled, considered and targeted.

The TVLowCost pack hits the bulls eye, every time. How?

• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.