• 75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*.
• 72% of consumers switch off, as all ads look the same*.
• Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products the next.
• It’s not all about you. Why pay 20% of your production budget to develop someone else’s brand?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

*2007 NZ Goldmine Quantitative Research (933 respondents).

If your Pharma/OTC product is tired, lethargic and sales are in need of a boost, TVLowCost may well be the injection it needs.

Specialists
We are the only true low cost TV specialist with a proven global track record, helping over 80 brands, and the experience of producing over 400 commercials. We’re part of an international network, now in 11 countries and we deliver NZ’s best value TV pack.

It’s about proximity
Our media strategy delivers. Consumers can be in store half an hour after seeing your ad.

It’s about recency
Consumers are only ‘in the market’ when they need a product. Our pack buy gets you on TV for 3 months. Being on TV longer means you can influence more consumers.

With a low cost attitude.

• Kiwibank beat Australian banks on fees & rates – leading and forcing the others to follow.
• They listened to what their customers wanted and developed a sophisticated on-line offering.
• They built the brand on Kiwi ownership roots.

At TVLowCost we applaud Kiwibank.

We deliver exceptional production value and media performance at comparably 30% less than what traditional high cost agencies charge. You may ask how we can do this so affordably when others can’t?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales.