TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands

Advertisers, do not panic ! The generalisation of the tensions on the costs obliges companies to question all their previous ways of management. In TV advertising , the economic approach of TVLowCost allows to restore the ” Marketing Purchasing Power ” of companies.

When TVLowCost opened its doors, three and a half years ago, the advertising industry roared and declared in a peremptory and definitive way : ” this will never work! ” The argumentation developed in a certain number of interviews by the big bosses of traditional advertising agencies, demonstrated that the cost of the ” All inclusive TV Pack for 250 000 euros” was simply ridiculous and impossible …

It is true that the advertising industry is always strangely traditionalist and conformist!

Our intuition was right : numerous companies did not go to television, simply because the “ticket of entry “ was inaccessible for them. Today, the inflationary pressure that every company undergoes on its costs of supply, the spectacular rise of the weight of the distribution, the emergence of delocalised competitors, all this encourage companies to re-consider from top to bottom their structures of costs.

Today’s name of the game is : “savings”! Today is the time to work with the only TV agency specialist of savings : TVLowCost!

With regard to this new context, it is crystal clear that the traditional ” high cost ” advertising agencies are very badly adapted to the new economic environment. It is not so easy to pass from a model to the other one …

That’s why, among others reason, TVLowCost knows such a success with all the typologies of advertisers, because we allow each of them to reduce their marketing costs in a important way. By reducing the costs of TV advertising we allow our clients to improve their overall profitability, and this is very useful nowadays!

Grocery brands and their owners are on a continuous cycle of trade support that’s increasingly dominating brand budgets and putting the squeeze on advertising and promotional spend. And invariably its TV advertising that gets pulled because of its high cost in order to maintain profitability of the brand.

It’s cat and mouse with the powerful grocery groups – play the game or risk not having a market for your products. Don’t support your brand and risk adverse shelf position.

If this sounds familiar and you want to break out and have your brand supported on TV again, then TVLowCost is the answer.

$85,000 + GST – complete package

• 3 months on air
• 170 national TV spots guaranteed
• 250 TARPS
• Multiple TVC production and all on-air costs
• All agency fees and creative
• Research: Concept pre-test and Omnibus awareness measured

TVLowCost. The only true low cost TV specialist with a proven global track record of helping over 85 brands and the experience of producing over 420 commercials. TVLowCost has a proven international formula that gets you results without compromising production quality.

You don’t have to compromise your advertising any more to maintain retailer margin contributions. In fact, supporting your brand on TV can provide you the leverage for better shelf position and facings, and for new products, provide the ‘leg up’ for listing.

Not limited to New Zealand, the issue of tightening budgets affects marketers everywhere. Which is why we’ve adopted an international low cost model, TVLOWCOST. 10 offices worldwide, over 85 clients in just 3 years. TVLOWCOST have gone to air with over 420 commercials and we are achieving phenomenal results for our clients.

At TVLOWCOST NZ we put together a simple package which includes EVERYTHING.

ALL creative, strategy and media planning, 3 months on air and production of THREE TV commercials – it even includes research, pre and post broadcast.

For only $85,000 + GST

250 TARPS

170 national spots

Multiple TV Ads

All creative costs

Research – Focus Group & Omnibus

No other agency in New Zealand provides you with this much value. Along with sound strategy and the experience of Directors Simon Healy and Chris Schultz (at TVLOWCOST you only deal with the senior team) who have been in the ad industry for years. TVLOWCOST is the solution for brands who have previously found TV unaffordable. Now there’s an affordable way to get on TV, increase exposure for your brand and squeeze more out of your marketing budget.

TVLowCost will save every drop of your marketing budget to make TV advertising affordable, at last!

TV Production costs … yes, that hairy old issue. Truth is: even today the Ad Industry still does itself and Clients injustices with “high-cost” TV Production. Too many ad agencies still seem to ignore the Budget, and deliver back OTT costs complete with a bewildering array of excuses. Too much smoke and mirrors, and perhaps a few selfish agendas rather than brands’ results and returns (awards, awards, awards…)

Stories still abound from Clients with either damaging first-hand experiences, or others having suffered the dire consequences of poor budgeting. Still rife! Forced to accept higher-than-expected costs, they inevitably take it from the Media … 4 months later and no apparent lifts anywhere the Board loses faith in the campaign, its possibly cut and … ’put down to experience’. The TV medium is written off too, and alternative low-profile options resumed. A shame … for the brand, the Client, ad agency, TV itself and the Industry. All too typical even today …

At TVLowCost we have an altogether different “LOW-COST” pioneering approach. We do stick to the budget. And only return with work that we can deliver for the same.

BUT … way before that, we have wisely ’packaged’ up ALL elements for a complete TV Shoot in ONE all-in TV Package, representing the Best Value possible. That’s all preparation + the Shoot itself [we average 3/4 commercials per project] + all editing/post-prod + transmission costs. Add to that the huge $$ benefits of us containing ALL facilities IN-HOUSE – rather than use the typical array of additional specialist suppliers outside of the main Prod Company [all on high margins, naturellement] – and you ‘ll appreciate the precision, practicality, and cost-effectiveness of our remarkable proposition.

Our proposition? a fixed amount for a complete on-air TV campaign. Including full management, Creative, Group Discussion to check out the Ideas, the Shoot itself plus all editing/post-prod, transmission costs, v/o and music … then a pre-Omnibus check. AND … including a fully-tailored National Peak and Off-Peak TV Schedule which will certainly ‘punch above its weight’ with sufficient Impact, Coverage and Frequency to register. We will be on-air 8 weeks [no, not 8 months] from agreed Brief. Food for thought …?

And Results? We are consistently delivering Results that “exceed expectations”. When most of our ex-TV Clients then go on to re-book further TV bursts – many being on their 3rd within 18 months after payback from the first burst alone – it’s all the proof we need for our efficacy. And with 85 clients and 420 commercials in 3 years from a wide range of Clients, all cynics have run for cover from the pure consistency of our positive returns.

TVLowCost’s mission is to simply to get deserving Challenger Brands onto TV, quickly, creatively, effectively and in the most cost-efficient way. And then yield Results that “exceed expectations”. With most spend going INTO THE MEDIA.

Do your brand a favour and call our branch in your country ! You will discover how affordable can TV advertising become under the influence of TVLowCost!