TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands


Low cost TV advertising that INCLUDES research!
April 30, 2008, 4:42 am
Filed under: Uncategorized

Traditional advertising agencies are always trying to talk their clients out of pre-testing tv ad creative as it limits their chances to win creative awards. At TVLowCost, we love research! We pretest multiple campaigns with consumers in a qualitative group, so the only award we are interested in is which campaign consumers find the most compelling …because this means they will then BUY YOUR BRAND.

In addition to a qualitative group, we also measure awareness before and after a campaign with two Omnibus quantitative questions. Because at TVLowCost, we work collaboratively with our clients to make sure ads we produce SELL.

Our only motive is to make sure our low cost tv advertising pack delivers SALES RESULTS. It’s a win-win!

Our proven international model that has delivered sales for household brands across Europe and North America is now delivering sales results in New Zealand.

Join the revolution! Don’t be succumbed by the high cost motives of traditional ad agencies that are just chasing awards!! Talk to me about how TVLowCost New Zealand can deliver SALES at an amazingly affordable pack level whilst still producing high quality ads.

Contact Simon Healy

Simon Healy
Managing Director

TVLowCost

Phone +64 9 309 4080
Mobile +64 21 398 333

361 New North Rd, Kingsland, Auckland
PO Box 52 206, Kingsland, Auckland 1352
SITE NZ: www.tvlowcost.co.nz
SITE INTL:
www.tvlowcost.com
BLOG NZ: www.tvlowcostnz.wordpress.com
BLOG INTL:
www.tvlowcostnetwork.wordpress.com