Low cost models sweep the world
February 18, 2008, 8:51 am
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advertising cost,
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Jean-Paul TREGUER,
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TVLowCosteasyJet- super low air travel costs in a brand new airline fleet. KiwiBank – low or no fees, lowest mortgages, highest interest bearing accounts. ihug – pioneers of flat fee ‘all you can eat’ internet. Fatso – deliver dvds to your door – while you post them back, meaning no more late fees – ever.
All these companies turned their respective industries on their heads by changing the rules. “It can’t be done.”, is the standard catch cry. “How can they do it?”
They cut out all the excesses and listen to their consumers. Really listen to them.
Ad agencies always think they know best. Or the Creative Director does. At the very mention of researching the concept, he or she bristles. “It will cut out all the creativity!” In other words, “I won’t be able to create my art piece!”
TVLowCost listens to consumers. We create MULTIPLE ads that are judged by the END CONSUMERS. Not the Creative Director. Not the Client. Both of whom are ofetn a million miles away from the actual end consumer.
TVLowCost has a proven formula from 9 international markets that makes sure that the ads that they see on tv are the most compelling messages that will make them BUY your product or service. Consumers are smart. Consumers know what ads will move them. TVLowCost listens.
Viva la CONSUMER!
Finally… tv is affordable for New Zealand brands
In March 2008, there will be a paradigm shift in the way New Zealand brands advertise. For far too long television advertising has been the domain of juggernaut brands, with the majority of NZ brands relegated to the sidelines, their ad agencies advising them that magazines or radio are where their brands should live. No longer!
A proven international formula to ‘turbo charge’ your brand sales has arrived in New Zealand. Now in 9 countries, and in its 4th year of operation, having helped over 100 brands build their sales and distribution by being on tv, TVLowCost arrives in New Zealand. TV is the ‘holy grail’ for FMCG brands. If you tell Key Account Managers that you are supporting your brand with a tv campaign, then suddenly doors, and shelf space, open! Even in today’s fragmented media market, tv is still the preferred medium for consumers to learn about new products …. and if your brand is on tv, then consumers and the all important trade, take your brand seriously.
So, if you want to understand how your brand can be on tv with fully researched creative, and multiple tv commercials communicating different selling points, all for one low ‘guaranteed’ price pack, then invest an hour of your time and I’ll show how your brand can be seen on tv – for far too long the domain of multinational and market leader brands.
TVLowCost. It’s the right of all New Zealand brands to be on tv!
Simon Healy
simon@tvlowcost.co.nz
021 398 333
