TvLowCost New Zealand Blog – Where the grass is greener for NZ Brands

Winning creative awards is the way ad agency creatives work their way up the ladder. This obsessive focus on awards is most often at the detriment of sales. It’s a fact that a lot of the most awarded ads have resulted in flat sales.

Ads still need to be creative … they just need to sell
At TVLowCost, we know that creative ads cut through (we deliver 3 x 15 second ads in our package). Our creative team know that the ads have to deliver sales. It’s simple – if the ads don’t work- you won’t place again. With an average 25% increase in sales our clients are placing the ads again and again. Win – Win.

In a recent NZ quantitative research study* into Baby Boomers, when asked what were their major concerns for their future, Health & Wellbeing ranked No1, followed by Money, with family/grandchildren ranked  No 3. Even in a recessionary environment, Boomers will continue to invest in themselves …the key is to make sure your communications resonate with this much overlooked audience. The opportunity for OTC brands to specifically target the Boomers is enormous, and the returns will reward the investment.

* Senioragency NZ Goldmine Study 2008

TV is the sweetspot for Boomers 50+

If your OTC brand derives significant sales form the 50+ … the TVLowCost model is a perfect solution. Against a 50-69 Socio 1-4 target audience, the $45k media delivers approx 450 TARPs* Plus 3 x 15 second tv commercials in the package mean that different brand benefits … or different brands can be supported.

* Seasonal variations apply, based on 15 sec tvcs

The TVLowCost model delivers 3 x 15 sec tv commercials, which means you can tell more about brand benefits …and sell more. Which translates into greater consumer demand and helps pull sales through distribution channels … fanning trade pull through and securing distribution.

Selleys commissioned TVLowCost to produce 3 x 15 sec tv commercials to build awareness of their unique product range. Their BBQ Wipes are an industry first, and along with their stainless steel Clean and Shine and Tough Clean, they are essential for any BBQ enthusiast. The tough to reach male audience was targeted with a SKY One Day Cricket series buy – quickly building awareness and preference. Distribution and sales are hot

Humour cuts through
BBQ’ing is all about sociability and mateship. TVLowCost creatively capitalised on this with a series of ads that used humour to connect with the target audience, but importantly allowed us to demonstrate each product’s performance benefits. Sales is the ultimate focus, always!

Reduced ‘noise’ during a recession provides opportunities
Competing in a recession is like running a marathon. A smart frontrunner willl seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough fior them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

If you want your brand to get going, but at an affordable level, then TVLowCost has the solution.

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

At TVLowCost we have the solution to help keep your brand alive and growing while all others are bunkering down and talking themselves into a recession!

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots